Wednesday, February 23, 2011

Consumers affairs Agency Japan gave Groupon orders to improve

Groupon Japan today received orders for improvement of its operation from Consumers Affairs Agency.
It's because of the trouble of the delivery of the Oseti deli for Jan.1st. Of course, this oseti deli. were made by one of Groupon's client food delivery firms. But Groupon was blamed not to give any deep considerations on the capability of the food delivery firm to deliver committed Oseti deli.
Groupon Japan was once one head ahead among the coupon companies in Japan, where it is said that there are more than one hundred competitors.
Now, Pon-pa-re, a subsidiary of famous information magazine company, took on Groupon with massive advertisements.
It's banner ad is giving a huge sensation, enough to draw attentions from the ordinal consumers who might not have any interest in using group coupon.

Groupon needs to seek strong marketing to keep it's No.1 position.

Here is Groupon's rival, PonPaRe's banner ads.



This beautiful young woman says 'This Ryokan (Japanese Traditional Hotel) must be expensive, isn't it?"

Then, a man thinks in his head, ' I can't say this is less than half the price.'

Ticket Maximum 83% discount at Pon Pa Re



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