Sweets at Covenient Store

There are three major convenience chain stores in Japan, which are Seven Eleven, Lawson and FamiliMart. Their competition is so severe that they always improve their product line up to attract more customers to come to their stores.


And Sweets (or desserts) is the one of the area that differentiates themselves from others.

Lawson went a head from others by introducing 'Premium Cake Roll' in its line-up. This Premium Roll Cake was sold more than 100 million during 18 months.

'Premium Roll Cake(Swiss Roll)''
JPY  150
*The quality of the cream gets its reputation






According to the net survey, 40.4% answered that the Seven Eleven is the most frequent convenience store the they use daily, followed by the 25% goes to Lawson and 20% to FamiliMart.

But when it comes to the sweets, 22% out of 40.4% Seven Eleven goers answered that Lawson is the best to buy sweets.

In order to change this situation, now Seven Eleven completely changed the quality of the sweets and conducting an intensive campaign since May 2012.

 

Thanks to such competition, the quality of the sweets that you can buy at a convenience store is significantly improved, and same as the one that you can buy at a famous confessionary chain store.

So, don't underestimate the sweets that you can buy at a convenience store.

I am sure that you will be able to find your favorite one.