Obviously, Japanese salaryman loves to eat Gyu-don (beef ball). You know salaryman, who wears black suite and tie, it's still a soldiar uniform of Japanese business man?
And Japanese salaryman loves to eat Gyu-don, because it's 'Fast', 'Yammy', and 'Cheap'.
Yoshino-ya is one of the biggest and oldest Gyu-don chain restaurants. It is 111 years since it started. They once dominated the market. But recently, they are almost loosing its position. Their monthly revenue went down by 20% from previous year. That's because of severe competition with Matsu-ya, and Suki-ya, same gyu-don chain restaurant whose revenue continuosly go up.
Then, Yoshino-ya started run spring campaing to cut down the price of rice ball by JPY 270 , aiming at the recovery of the market share. Yoshino-ya's beef ball usually costs JPY 380, while Matsu-ya's beef ball costs 320 Yen and Sukiya's cost 280.Yen, although they counter offered the pcampaign by marking down its by 250 Yen.
Where does this price gap comes from? Yes, Yoshino-ya only use U.S. Beef to maitain its quality of taste, texture of the beef. According to Yoshino-ya, they once tried to use Aussie beef especially in a period of mad cow epidemic, but couldn't keep its quality.
While Matsu-ya and Suki-ya use Aussie beef because they weigh the cost.
From my view, I usually recommend Matsu-ya most, and secondary Suki-ya. But at Suki-ya, you better not to oder ordinal beef ball, but make sure to add some toppings, because texture of beef of them is not good. But they provide various menus for toppings.
However, with this mark down, I really recommend you to try Yoshino-ya and try taste U.S beef and taste of 111 year traditions.
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