Ranking of the Most Trusted Brand Name

Recent couple of days, temperature goes up and down everyday, from feezing 3 to 5 degrees Celsius to 18 degrees Celsius. And last Friday evening, it snowed even in Tokyo area. It was not just we saw snow flakes comming down, but they accumulated over the loof top of building, vehicles, and sides of the road. According to the news show, it was some 48 years ago when we last had snow in Tokyo area this late April. This is so unusual, and since most of the dry-cleaning shop runs their Spring Campaign for winter clothes until two weeks ago, many people had brought their winter coats to dry cleaning shops. So, there were many people who only put on the scarf around the neck without overcoat on freezing days.


Nikkei BP consulting has just announced the result of the survey on the most trusted brand name in Japan. Here is the top 50 ranking of the top brand name trusted by consumers, and business people in Japan.

No.1 Uniqlo
No.2 Google
NO.3 Studio Ghibli
No.4 Sony
No.5 Panasonic
No.6 Nintendo DS
No.7 McDonald
No.8 Microsoft
No.8 Windows
No.10 Suntory
No.11 Nisshin Shokuhin
No.12 Rakuten
No.13 Disney
No.14 Nintendo
No.15 Coca-Cola
No.15 YouTube
No.17 Yahoo!
No.18 Tokyu Hands
No.19 Fuji Television
No.19 Wii (Game)
No.21 Kirin Beer
No.22 iPod
No.23 Daizo ($1 shop)
No.23 Mos Burgar
No.25 Q.P (Food)
No.26 Muji(Clothes)
No.27 Haagen-Dazs
No.28 Sharp
No.29 Seven-Eleven
No.30 CupNoodle
No.31 Calbee
No.31 Canon
No.31 Honda
No.31 Mister Donuts
No.35 Aquos
No.36 Toyota
No.36 Yamato Transport
No.38 Gyoza-no-Osho (means King of Dumpling)
No.39 SoftBank
No.40 Apple
No.40 Nike
No.42 Prius
No.43 Meiji Seika
No.44 Calpis (known as Calpiko overseas)
No.45 Amazon
No.45 Sogenpi-cha (brand name of tea)
No.47 Kentuckey Fried Chicken
No.48 KAO
No.49 Addidas
No.50 Asahi Beer
No.50 Ito-en
No.50 Nagatani en

The research was conducted during last September 2009.