Thursday, April 14, 2011

New Buzz Word in Japan: Huu Hyou Higai (economic damage from rumors)


If you are in Japan, I'm sure you've heard a word 'Huu Hyou Higai' on TV news show a lot everyday.
'Huu Hyou Higai' means the damage, in most case economic damage, due to the groundless rumors.

Japanese mass media repeat everyday that the most dangerous ting is the economic damage from the rumors that has no rational reasons. Media repeats that the radiation level detected near Fukushima Dai Ichi nuclear power plant will not affect immediately to human health. The foods, such as vegetables, milk, of which radiation level exceeds the safety standards, are well controlled by Government and never go to market. So, feel safe and buy foods even from Fukushima Pref. as long as those are in market.

Even after Japanese Government raised risk rating of nuclear incident from 5 to 7 based on the IAEA standard, most of the Japanese media reports focusing on how Fukushima and Chernobyl cases are different.

So, we feel very odd when we see the way people in other countries is responding to this Fukushima nuclear issue. It seems overreacting.

The thing we need to be careful is not the way Japanese Government announce but the way how Japanese media broadcast the nuclear problem.

By the way,
Huu meas wind (we often say a wind bring rumors)
Hyou means judgement
Higai means loss or damage

It might be interesting if you count how many time you hear this word on one TV news show.

No comments: