This is the result of the survey done by Nikkei BP, through November 8 to December 13, 2010.
(Details and analysis are shown in http://business.nikkeibp.co.jp)
No. 1 Google
No. 2 Uniqlo
No. 3 Panasonic
No. 4 McDonald
No. 5 Nisshin Shokuhin
No. 6 Disney
No. 7 YouTube
No. 8 Studio Ghibli
No. 9 Rakuten
No.10 Suntory
No.11 Apple
No.12 Sony
No.13 Nintendo
No.14 Windows
No.15 Coca, Cola
No.16 Muji(Clothes)
No.17 Amazon
No.17 Mos Burger
No.19 Yahoo!
No.20 Sharp
No.20 Meiji Seika
No.22 QP
No.23 Fuji Television
No.24 Seven-Elven
No.25 Cagome
No.26 Microsoft
No.27 Cup Noodle
No.27 Nintendo DS
No.29 Tokyu Hands
No.29 MisterDonut
No.31 Hagen Darts
No.32 Calpis
No.33 Softbank
No.34 Calbee
No.34 Canon
No.36 Asahi Super Dry (beer)
No.36 Toyota
No.38 Kentucky Fried Chicken
No. 39 Daizo
No.40 Kirin Beer
No.40 Yamato Transport
No.42 Nagatani En
No.43 Honda
No.44 Wii
No.45 Microsoft Excel
No.46 House Shokuhin
No.47 Nike
No.48 Kao
No.49 Nescafe
No.50 iPod
No.50 Televi Tokyo
Also, please refer the last year's result.
Sony went down to No.12 from previous year's No.4. Sony was originally known for its unique technology development company, but recently its brand gets rusted recently.
As Tsujino Koichiro, who took strong initiative to develop VAIO, Sugo-Roku, Cocoon as an executive of Sony and was former CEO of Google Japan, wrote in his book, it seems Sony is still struggling because of the internal power fighting that prevent the company to release truly innovative products to the market.
Former CEO of Sony, Mr. Norio Oga passed away on April 23, 2011. He was the last executive who closely worked with the founders of Sony, Mr. Morita and Mr. Ibuka and knew the Tokyo Tsuushin Kogyo, former establishment of Sony. After his resignation and since the helm of following CEO, Mr. Idei, Sony seems to lose its innovator positioning in the market.
No comments:
Post a Comment