Showing posts with label ranking. Show all posts
Showing posts with label ranking. Show all posts

Friday, July 8, 2011

The icecream that every Japanese Love

It is so hot these days, especially this summer.  Since the 3.11 nuclear power plant trouble, every company is forced to reduce by 15% of total consumption of electricity. So, every office set the air conditioning system to maintain 25c in office hour. Couple of dacades ago, at a time air conditioning sytem is not so familiar, everyone went to Department Store, Bank Offices, llibraries, coffee shop, etc., somewhere that had had an air cooling system to away from heat. But this year, those places are not so cool because they are also forced to reduce power consumption.

So, now icecream and beverage bottling companies are full in operation.

Here I introduce th ranking of some inexpensive icecream, that you can buy at convinience store.

No.1  Jumbo Choco Monaca
produced by: Morinaga Corp.
Price           : JPY 120  (USD$1.5)

Vanila and slice of chocolate icecream covered by Monaka. When you bite, it's crispy. 'Saku-Saku' is how we describe its crispiness. Monaka is a kind of wafer, but it's not like what you can imagine with waffles It's more thick and crsip on the surface, and soft inside,  and a little bit of sweetness included,. ... mmh, try first.






No.2  Gari Gari Kun
produced by Akagi  Nugyo
Price      : JPY 60 (US $0.8)
Look at this unsophisticated package. It looks cheap, plain and simple. And the inside is exactly it looks like.

This is a kind of icecrashed candy bar. Soda (ramune flavored)  icecream is inside. When you finish eating, look at the wooden stick. When you find 'あたり' written on surface, then you won and can get another free Gari Gari kun,


See how cheap this campaign is. This is exactly boy kids love, and most adult men love. This product has been put in the market since 1964. And surprisingly, this ice candy bar was the most sold icecream at convenience store last year.
This Akagi Nyugyo is not a big company. I am sure they bet their live on this product.


No.3  Super Cup
produced by Morinaga
Price :  JPY 120 (US$1.5)

This is the best standard vanila ice cream.
Yes, this is plain and simple vanila ice cream.



 






but I may recommend this

My No.3 Sou
produce by Lotte
Price :  JPY 120 (US$ 1.5)
As this prodcut name shows, it's more brisk on tongue.
It's creamy, but not too much, sweet but not too much.
It feels like a litte bit of crashed ice in it.  You can't find any of such small ice cubic. Probably it is in micro mm scale.






Lastly, every icecream  Maccha (Grenntea) flavour icecream. try those, too.

Monday, May 2, 2011

Ranking of the most trusted consumer brand 2011; where did Sony go?

This is the result of the survey done by Nikkei BP, through November 8 to December 13, 2010.


(Details and analysis are shown in http://business.nikkeibp.co.jp)

No. 1 Google

No. 2 Uniqlo

No. 3 Panasonic

No. 4 McDonald

No. 5 Nisshin Shokuhin

No. 6 Disney

No. 7 YouTube

No. 8 Studio Ghibli

No. 9 Rakuten

No.10 Suntory

No.11 Apple

No.12 Sony

No.13 Nintendo

No.14 Windows

No.15 Coca, Cola

No.16 Muji(Clothes)

No.17 Amazon

No.17 Mos Burger

No.19 Yahoo!

No.20 Sharp

No.20 Meiji Seika

No.22 QP

No.23 Fuji Television

No.24 Seven-Elven

No.25 Cagome

No.26 Microsoft

No.27 Cup Noodle

No.27 Nintendo DS

No.29 Tokyu Hands

No.29 MisterDonut

No.31 Hagen Darts

No.32 Calpis

No.33 Softbank

No.34 Calbee

No.34 Canon

No.36 Asahi Super Dry (beer)

No.36 Toyota

No.38 Kentucky Fried Chicken

No. 39 Daizo

No.40 Kirin Beer

No.40 Yamato Transport

No.42 Nagatani En

No.43 Honda

No.44 Wii

No.45 Microsoft Excel

No.46 House Shokuhin

No.47 Nike

No.48 Kao

No.49 Nescafe

No.50 iPod

No.50 Televi Tokyo

Also, please refer the last year's result.




Sony went down to No.12 from previous year's No.4. Sony was originally known for its unique technology development company, but recently its brand gets rusted recently.



As Tsujino Koichiro, who took strong initiative to develop VAIO, Sugo-Roku, Cocoon as an executive of Sony and was former CEO of Google Japan, wrote in his book, it seems Sony is still struggling because of the internal power fighting that prevent the company to release truly innovative products to the market.



Former CEO of Sony, Mr. Norio Oga passed away on April 23, 2011. He was the last executive who closely worked with the founders of Sony, Mr. Morita and Mr. Ibuka and knew the Tokyo Tsuushin Kogyo, former establishment of Sony. After his resignation and since the helm of following CEO, Mr. Idei, Sony seems to lose its innovator positioning in the market.