iPhone 5 is allegedly going to equip NFC controllers in its hardware, and many people in the mobile phone industry are expecting that the era of wallet-phone will be coming just around the corner.
However it is well-known fact, but wallet-mobile phone is nothing new in the mobile scene in Japan.
Sony developed NFC chip in 1988, and named it Felica. Sony tried to dominate the digital money market by issuing its own digital money card called Edy. Though you may be still able to see the logo of Edy at a cashier of major convenience store, Edy business has not expanded as expected.
At the same time back then, various mobile phones which equipped Felica IC chip were launched, but it could not dominate the market neither.
The most prevailed Felica card is not as a mobile phone, but prevailed as a card which is similar size and shape of credit card when railway companies issued the card.
Since then, this type of card expanded exponentially.
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So, the real winner of the past business of NFC was a railway company, not mobile phone companies, nor the device companies.
Sony was also a winner of this Felica business because it earned huge profit from the patent revenue. But the NFC standard that is to be equipped in the future mobile phones is new standard and Sony can no longer expect the reveue from there.
What we can see from the scene in Japan is that though new NFC standard is welcomed mostly by mobile phone companies, still other social infrastructure companies, such as railway, airlines, or taxi companies may find the business chance in NFC and dominate the market.
Showing posts with label Sony. Show all posts
Showing posts with label Sony. Show all posts
Thursday, June 28, 2012
Monday, May 2, 2011
Ranking of the most trusted consumer brand 2011; where did Sony go?
This is the result of the survey done by Nikkei BP, through November 8 to December 13, 2010.
(Details and analysis are shown in http://business.nikkeibp.co.jp)
No. 1 Google
No. 2 Uniqlo
No. 3 Panasonic
No. 4 McDonald
No. 5 Nisshin Shokuhin
No. 6 Disney
No. 7 YouTube
No. 8 Studio Ghibli
No. 9 Rakuten
No.10 Suntory
No.11 Apple
No.12 Sony
No.13 Nintendo
No.14 Windows
No.15 Coca, Cola
No.16 Muji(Clothes)
No.17 Amazon
No.17 Mos Burger
No.19 Yahoo!
No.20 Sharp
No.20 Meiji Seika
No.22 QP
No.23 Fuji Television
No.24 Seven-Elven
No.25 Cagome
No.26 Microsoft
No.27 Cup Noodle
No.27 Nintendo DS
No.29 Tokyu Hands
No.29 MisterDonut
No.31 Hagen Darts
No.32 Calpis
No.33 Softbank
No.34 Calbee
No.34 Canon
No.36 Asahi Super Dry (beer)
No.36 Toyota
No.38 Kentucky Fried Chicken
No. 39 Daizo
No.40 Kirin Beer
No.40 Yamato Transport
No.42 Nagatani En
No.43 Honda
No.44 Wii
No.45 Microsoft Excel
No.46 House Shokuhin
No.47 Nike
No.48 Kao
No.49 Nescafe
No.50 iPod
No.50 Televi Tokyo
Also, please refer the last year's result.
Sony went down to No.12 from previous year's No.4. Sony was originally known for its unique technology development company, but recently its brand gets rusted recently.
As Tsujino Koichiro, who took strong initiative to develop VAIO, Sugo-Roku, Cocoon as an executive of Sony and was former CEO of Google Japan, wrote in his book, it seems Sony is still struggling because of the internal power fighting that prevent the company to release truly innovative products to the market.
Former CEO of Sony, Mr. Norio Oga passed away on April 23, 2011. He was the last executive who closely worked with the founders of Sony, Mr. Morita and Mr. Ibuka and knew the Tokyo Tsuushin Kogyo, former establishment of Sony. After his resignation and since the helm of following CEO, Mr. Idei, Sony seems to lose its innovator positioning in the market.
(Details and analysis are shown in http://business.nikkeibp.co.jp)
No. 1 Google
No. 2 Uniqlo
No. 3 Panasonic
No. 4 McDonald
No. 5 Nisshin Shokuhin
No. 6 Disney
No. 7 YouTube
No. 8 Studio Ghibli
No. 9 Rakuten
No.10 Suntory
No.11 Apple
No.12 Sony
No.13 Nintendo
No.14 Windows
No.15 Coca, Cola
No.16 Muji(Clothes)
No.17 Amazon
No.17 Mos Burger
No.19 Yahoo!
No.20 Sharp
No.20 Meiji Seika
No.22 QP
No.23 Fuji Television
No.24 Seven-Elven
No.25 Cagome
No.26 Microsoft
No.27 Cup Noodle
No.27 Nintendo DS
No.29 Tokyu Hands
No.29 MisterDonut
No.31 Hagen Darts
No.32 Calpis
No.33 Softbank
No.34 Calbee
No.34 Canon
No.36 Asahi Super Dry (beer)
No.36 Toyota
No.38 Kentucky Fried Chicken
No. 39 Daizo
No.40 Kirin Beer
No.40 Yamato Transport
No.42 Nagatani En
No.43 Honda
No.44 Wii
No.45 Microsoft Excel
No.46 House Shokuhin
No.47 Nike
No.48 Kao
No.49 Nescafe
No.50 iPod
No.50 Televi Tokyo
Also, please refer the last year's result.
Sony went down to No.12 from previous year's No.4. Sony was originally known for its unique technology development company, but recently its brand gets rusted recently.
As Tsujino Koichiro, who took strong initiative to develop VAIO, Sugo-Roku, Cocoon as an executive of Sony and was former CEO of Google Japan, wrote in his book, it seems Sony is still struggling because of the internal power fighting that prevent the company to release truly innovative products to the market.
Former CEO of Sony, Mr. Norio Oga passed away on April 23, 2011. He was the last executive who closely worked with the founders of Sony, Mr. Morita and Mr. Ibuka and knew the Tokyo Tsuushin Kogyo, former establishment of Sony. After his resignation and since the helm of following CEO, Mr. Idei, Sony seems to lose its innovator positioning in the market.
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